These ads strike me as ironic. They are not selling a product, but rather an initiative to protect the world. Promoting Earth because we've become so wrapped up in ourselves that we've forgotten that we actually share this planet. How depressing is it that we have to advertise responsibility? And should it really be a "responsibility?" How about just an expectation. Am I "responsible" because I avoid ingesting toxic chemicals in lethal doses on a regular basis? No, people - that's just good old common sense. So, when exactly did convenience take priority over common sense?